The Academy offers a wide range of high quality, fully accredited beauty treatment courses to students online across the UK.
Due to Covid-19, The Academy had to close their doors like many businesses across the country due to lockdown restrictions. As a consequence, there became a need for them to operate online and generate more revenue through their website and in particular boost their online training courses.
As the key for this campaign was to boost online activity then we made the decision to run Social Media Paid Ads and a Google Ads campaign to drive new and returning visitors to their website. Facebook and Instagram were targeted for Social Media Ads as this was an active market for their demographic. Google Ads were used to convert any interested parties and ensure a high search ranking when people are looking for similar services.
Bespoke Ads were designed for this campaign, and a brand new Course Pack.