In Your Corner
The client wanted a different entity to BXNG, while sharing subtle similarities to the existing brand in order to create harmony within the same gym space.
While focusing mostly on women, it was indicated that a gender-specific branding should be avoided.
In Your Corner needed user-friendly, customized website design to showcase their mission and services. Visitors need to be able to easily access their programs and information of how to get involved and support In Your Corner.
Our first proposal focused on the corner of the boxing ring, while bespoke playful icons were created to soften the branding and nature of the sport, in addition to tying in with the charity mindset.
Upon the client’s request, the focus of the logo became the corner of a ring, with a square typeface to emphasise the geometric aspect of it. A soft colour palette based on BXNG
was also put in place.
In Your Corner design is a strong digital asset. Our goal was to combine a smooth exploration experience with enhanced brand storytelling to highlight their mission and services.
The strengthened user experience achieves its important goal: making it quick easy for visitors to find exactly what they need.